What’s Next for Whitney Wolfe and Bumble?

Whitney Wolfe launches Bumble BFF

Whitney Wolfe may have turned down a $450 million offer for her Bumble app. The offer supposedly came from Match Group, a company that also owns OKCupid and Tinder. Apparently, $450 million is a rather insulting bid because the Bumble app is worth so much more than that. After all, it has proven itself to be different from the rest of the dating apps because it is an app that focuses on women. In the event that a man and a woman meet on Bumble, only the female can initiate a conversation.

When asked, representatives from Match Group and Bumble both declined to comment on the rumor. If it is true, it would mean that the founder and CEO of Bumble Whitney Wolfe would be working for the company that she sued for sexual harassment three years ago.

Bumble Enters the Scene

In December of 2014, Ms. Wolfe started Bumble and began to monetize the app in 2016. She offers users the option of purchasing a subscription for $9.99 per month and expanded the app this spring to include Bumble BFF. This vertical gives women the ability to find same-sex friends, but she is not finished yet. This fall, she will add the networking vertical BumbleBizz.

Because of her accomplishments, Whitney Wolfe has been named as one of the Forbes’ 2017 “30 Under 30 Consumer Technology” list at the age of 28. In just three years, the Bumble app has managed to add 12.5 registered users who spend approximately 100 hours a day engaging with it. If you are unfamiliar with the app, here is a quick tutorial.

Click here to learn more about Bumble BFF.

Using the Bumble App

First, download the app. You will see a message that explains how the company places women as the first priority. This means that men can find matches, but they are not allowed to initiate a conversation. When you are on Bumble BFF, either one of you can make the first move, but it has to be within 24 hours.

The next thing you will do is set up your profile where you can add a picture and write a little bit about yourself. After that, you are welcome to select your preferences in the “Settings” section. For example, you can choose an age range, a distance range and the type of relationship you are seeking. Your choices are men and women, just women, just men and a BFF.

The matches present themselves one at a time. If someone interests you, you may find out more about that person by clicking the bottom of the screen. In order to move on to the next option, you will swipe left. To meet a person you find intriguing, you will swipe right, and Bumble will inform you if the other person has also swiped right on you. If so, you can start chatting right away, and Bumble will store all of your choices in a match queue. When you start talking, you will have the ability to send the other person pictures and reactions as well.

Bumble Boost

If what was described above is not enough for you, you may purchase the paid version of Bumble for $7.99 per month. It is called “Bumble Boost,” and it allows you to pick up a previously expired match. It also gives you more than 24 hours to start conversations and lets you interact with those who have shown an interest in you.

Bumble Coins

There’s one more thing! It is called “Bumble Coins,” and you can purchase them for $1.99 each. These coins are used to buy SuperSwipes, and they are advantageous because they make it possible for you to tell someone that you are extremely interested in him or her. The people you have SuperSwiped will be able to see this when they visit your profile.

About Whitney Wolfe

Whitney Wolfe was born in Salt Lake City, Utah, in 1990. She attended Southern Methodist University where she earned a Bachelor of Arts degree in International Relations. She launched her first business venture while in college at the age of 19 selling bamboo tote bags. The sales went towards helping those who had been affected by the BP oil spill.

At the age of 22, Whitney Wolfe embarked upon a new idea. This time, she co-founded the dating app Tinder in 2012. As the vice-president of marketing, Whitney named the app and set out to introduce it to college campuses everywhere. In 2014, she left Tinder and filed a sexual harassment lawsuit against the executives. In a settlement agreement, she received stock in the company and more than $1 million.

Ms. Wolfe moved to Austin, Texas, and started a dating app that puts women in charge. Bumble is now the fourth most popular dating app in the world. This must be the reason that Whitney Wolfe was placed on the “30 Most Important Women Under 30 in Tech” list in 2014. The Magazine Elle also named her as one of their “Women in Tech.”

Keep Reading:  With Her Dating App, Women Are in Control