Glen Wakeman Offers Wise Advice to Aspiring Entrepreneurs

The Entrepreneur Who Helps Entrepreneurs, Glen Wakeman

Glen Wakeman, the CEO and co-founder of LaunchPad Holdings LLC, has important information to share with his listeners. Speaking with an entrepreneur of Glen’s stature always reveals tidbits to the curious observer. Interviews with Glen Wakeman reveal the fact that he places great value on his previous traveling ventures. He believes that living in various cultures has given him the ability to understand things many entrepreneurs may not comprehend. For one thing, he has an infinite amount of patience. Glen Wakeman has stated that his patient nature helps him become a stronger leader.


While living abroad, Glen Wakeman had the opportunity to conduct business affairs in Brazil. He learned that his American style of managing a company did not work. Glen realized that something was wrong and asked a colleague for advice. His friend told him to make emotional connections with workers before he even attempted to manage the company. Sound advice enabled him to work more effectively with employees and taught him how to connect with people representing a different culture.


Glen Wakeman understands that businesses are virtually meaningless unless customers value the products and services. He advises business owners to learn about the things that consumers appreciate. An entrepreneur’s comprehension about the usefulness of a product or service may not depict an accurate picture of a customer’s viewpoint. Entrepreneurs need to bridge the gap between their own creative developments and the expectations of consumers. He cautions entrepreneurs to use common sense when looking at data. Without a steady stream of customers, statistics are meaningless numbers.


According to Glen Wakeman, leaders need to know how to evaluate employees. He has developed his own method. Initially, an entrepreneur needs to comprehend an employee’s job duties. Next, a business owner or manager must make sure that employees have the necessary tools to accomplish their tasks. Employees should feel comfortable within their work environments. Finally, an entrepreneur needs to ensure that each employee has the authority to rectify any negative issues. Glen Wakeman believes that his method enables people in leadership positions to analyze all facets of an employee’s job. A deep analysis provides an employer with an insight into how to rectify negative situations in the workplace.


Additionally, Glen Wakeman offers useful guidance about how to handle employees who are not motivated to perform their duties. Instead of terminating these employees, Glen Wakeman’s solution is to have ongoing meetings informing workers about negative performances. A manager should let each employee know whether the job performance is within a danger zone. An employer should use specific language. For example, the word “serious” lets employees know whether they are about to lose their positions. Another way to deal with employees who are not performing up to acceptable standards is to understand what makes them tick. Employees need to resonate with their jobs in positive ways. One idea is to include familiar tasks into an employee’s schedule. Important job duties should reflect an employee’s personal habits and values.


A conversation with Glen Wakeman reveals that he has vast experience and numerous gifts. From topics centered on travel and business to his pet project called LaunchPad Holdings LLC, Glen Wakeman offers unique views about many aspects of life. People who want to know how to sail through their lives in more productive and positive ways benefit from listening to Glen’s words of wisdom. When asked about LaunchPad Holdings LLC, Glen has stated that the LaunchPad toolkit is a summary of his experiences in the form of a helpful guide.


One main aspect of the LaunchPad toolkit is to teach entrepreneurs how to establish their own companies. The toolkit includes all the information needed to start a business. From marketing strategies to legal aspects about forming a company, the online software program offers unique guidelines for new entrepreneurs. In addition to providing his customers with the LaunchPad Toolkit, Glen Wakeman believes in learning advanced communication techniques. According to Glen Wakeman, an entrepreneur who incorporates humor into a basic business philosophy may witness a greater potential for growth. He believes in the power of writing and acting. Gifted artists and writers can use humor as an effective way to present his toolkit (SoundCloud).


A recent interview with Glen Wakeman assists aspiring entrepreneurs in gaining a better grasp of their new projects:


Mr. Wakeman, would you mind explaining why you started your company?


After earning my bachelor’s degree in economics and finance from the University of Scranton, my mind was filled with innovative concepts that prompted me to establish my own company. I wanted to use my educational training to formulate a new business model.


My writings include advice about business strategies, emerging markets and financial matters related to foreign countries. My success as an author, CEO and investor enabled me to make a reasonable living.


Did you realize a profit right away?


No, I did not earn any income in the beginning. Any person who dreams of starting a business needs to understand that a profit does not usually occur until later on in the process. New entrepreneurs need to know that their efforts to make money may not reap immediate results. When I started my company, my realized profits occurred at a steady pace.


Is there one marketing strategy that you recommend?


Yes, my advice is to join various entrepreneurial associations. Joining one or more associations enables an entrepreneur to make new connections with colleagues and potential customers. Plus, becoming a member of an entrepreneurial association can lead to innovative business concepts and additional capital. In addition, I think entrepreneurs should join several business forums where they can discuss the latest marketing trends.


Is there a recent purchase that helped you become a more successful entrepreneur?


My purchase of a Berlitz Spanish language course was an incredible bargain. I only spent $100 for the entire course. Learning how to speak and read Spanish has expanded my mind. I now have a better understanding of other cultures enabling me to think of new concepts. In addition, the Berlitz language course has helped me to conduct business in countries where Spanish is the main language.


Is there one particular book that you recommend?


Yes, I recommend “The Art of War” written by Sun Tzu. The book has offered me a considerable amount of inspiration during my efforts to grow a business. The author’s examples of strategies and forms of discipline enlighten the reader on different levels. “The Art of War” contains wise counsel for both entrepreneurs and employees. People who want to learn how to become wiser, need to read this helpful book.


UPDATE: In a recent podcast appearance with Daniel Budzinski titled “Art of Success,” Wakeman discussed his beginnings, career, and advice he has for budding entrepreneurs.


A ‘simple journeyman story’

During the podcast, Glen said he grew up in a little town in Connecticut – the town had a heavy manufacturing presence, so the activities that tied the community together were group sports such as little league baseball and basketball. Even though there was a sense of community, Glen said he was always someone who wanted to travel around the world, even from a young age. “I was this curious kid and I wanted to see the world,” he said. “I remember I had a teacher in sixth grade that pointed out the Mediterranean Sea on a map in geography class. And I raised my hand and said, ‘Someday I’m going to swim in the Mediterranean Sea.’ And everybody thought that was kind of funny. Years later, I did.” Despite his strong wish to travel and see the world, Wakeman fondly recalled stories from his childhood, including an instance where he was swindled out of lunch money by a friend who pretended to be bad at ping pong.


Wakeman continued fantasizing about travel during his days at a small college in Scranton, Pennsylvania where he studied economics and finance. Later, while working for a telecom company, Wakeman had a life-changing experience. As the New York Yankees played and men walked up and down the rows of metal seats selling beer and hot dogs, Glen ran into somebody. This somebody, Glen said, worked for General Electric. “I didn’t know that — we were just talking about the Yankees,” Glen said. “He offered me a job and I took it and I got noticed in GE. I built a 20-year career there starting very humbly working with telephone equipment.” Throughout his time at the company, Glen said he had a lot of unique opportunities, including being the second employee to go overseas. At the time, the company was not global and GE capital was looking for people to go abroad. When Glen said yes, he ended up working in countries across Europe, Asia, and Latin America. He said these experiences were invaluable to his next venture, becoming an entrepreneur. “I would say that some of my life was pure serendipity. Just really driven by curiosity and perseverance. Some of it were really great people that helped me out along the way and some of it was dumb luck and lots of scars, but also a lot of good things,” he said.


After GE, Wakeman went on to form Launchpad, a platform for budding entrepreneurs. He said his idea was to take all of his experiences from GE and jobs he’d held in the past and create a space where people who are passionate about an idea can get together and articulate it in a detailed way. Wakeman said he was keeping entrepreneurs in mind who are passionate about it an idea, but may not realize the difference between an ideaand a plan.The software Wakeman and his team developed takes prospective business owners through questions designed to articulate components of a business plan and produce documents to receive funding for their idea. Even though Glen said he read an article that said 50,000 business start in the US every month, 7 or 8 out of 10 of them fail. Why? Wakeman said the idea doesn’t have any capital to support it, or there is no real plan, just an idea. With Launchpad, Wakeman said he wished to diminish the number of “failed” entrepreneurial startups, even though he uses the word failed to express that many people who wish to open a business just need a little bit of guidance.


Wakeman said this guidance is crucial – a lot of ideas are just missing the formula. Building a business doesn’t have to be a big secret, and putting something together that will garner capital doesn’t have to be ‘a Scooby-Doo mystery.’


What is the ‘art of success?’

To Wakeman, the art of success is spending a majority of your time doing what you love. He said if you become a lifelong learner, or choose to be, you’re going to have a successful life. Even though there may be setbacks along the way, Wakeman said these setbacks will make you a stronger person. Everyone may have their own set of priorities, but Glen said his family is a fundamental part of his life – even though he said he has been blessed with a commercially successful life, he’s also never forgotten the depth of his relationships with friends and family members. This mentality, he said, comes from recognizing that the word “we” can be found in success, and success doesn’t necessarily have the word “me” in it.


Outside of personal connections, Wakeman said success also comes from being more of a global citizen. “For me when you can enrich your life by observing and absorbing differences among cultures, that’s an art of leadership,” he said. “The fundamentals of principled leadership and planning and control and so forth are pretty universal. But what makes global experience unusual is that it actually changes your thought process.” He said these changes come in the form of listening, perception skills, and how you approach problems (and their eventual solutions.) Wakeman said to him, the art of success can be established in the craft of global leadership, and the two concepts reinforce each other. He also said a fundamental aspect of success is realizing that life and business alike have ups and downs, and it is important to understand the roles these events play in our lives.


Another piece of advice Wakeman shared in the podcast was what he referred to as ‘seeking discomforting evidence,’ in reference to understanding levels of skepticism when it comes to both business and people. “What that means is that all of us, as humans, are going to have a point of view about things. We’re going to have biases because we grew up a certain way, we ate certain foods, you know, whatever, it’s just part of being a human,” he said. Wakeman said the best way to counter-act this is to be aware of any pre-conceived notions we may have about people, even though this is difficult at times.


Success, a forward-thinking process

During the podcast, Glen was asked how he projected his consciousness into future success when he was younger and how he also reinvented himself to tackle different projects and reinvigorate his energy along the way. Wakeman said he has run across two types of executives in his career; the first type of chief executive wants the position because of its title, prestige, or money. He also said there are executives who have their jobs because they truly want to buildsomething – in the long run, Wakeman said those who peruse positions of power for narcissistic reasons ultimately fail because their demeanor is self-centered and their lack of inspiration doesn’t lead to strong leadership. But if this is the case, then why do builders have more success in the long run? Wakeman said the answer is actually quite simple – these people succeed because the process of business isn’t just about them. This way, you get the collective IQ of the company as opposed to a singular, ill-motivated IQ. “And although a singular IQ might be formidable, even Einstein had his limitations,” he said. “So, when I think about myself and my journey, how that manifested itself was, in a word, curiosity. In my hometown, I just wanted to see and discover different things and serendipity played a part because I didn’t know that I would live around the world or meet a guy at a Yankee game.”


Wakeman said when he thinks about business, he agrees that it is an art form, especially when it’s functioning at its best. He also said holding a child-like appetite for learning is essential to understanding and absorbing the art of business, and by proxy the art of success – if there is any idea that looks at a radically new way of doing something,Wakeman said it takes creativity and genuine courage to make it happen. When there is a singular person at the center of the idea, it will be difficult to convince people to join in on that idea – just like a successful sports team, Glen said a team (and business) are successful when there are not only effective leaders at the top, but also when everyone involved has an equal sense of urgency and discipline. Glen said by itself, being involved with someone who actually believes what they say can be inspiring.

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