Sunday Riley Enlists Captain Marvel to Honor Superhero Product Good Genes

Cult-favorite skin care brand Sunday Riley has become synonymous with strength, as its luxurious and powerful formulas work overtime to combat even our most wicked skin woes; and its heroes – bestsellers with cult followings – stand in a class of their own. Among these, Sunday Riley’s Good Genes All-In-One Lactic Acid Treatmenta potent and effective AHA treatment that deeply exfoliates, clarifies, smooths and retexturizes for instant, dewy radiance. To honor the bestseller, Sunday Riley is set to release a limited-edition Captain Marvel packaging for Good Genes, honoring the superstar product along with the first Marvel movie dedicated to a female superhero. A fitting collaboration with real “girl power” written all over it. Who run the world?

 

The special edition drop from Sunday Riley features Captain Marvel-inspired packaging with a shiny black box emblazoned with the gilded heroine in signature red, gold and blue. Inside, Sunday Riley’s thick glass bottle receives a superhero stamp of approval with an emblem of the Captain Marvel crest front and center – another surefire promise that the potion inside is here to rescue your skin. For the tried and true fans of Good Genes – don’t fret, the formula inside is just the same and as powerful as ever!

 

The formula for renowned Good Genes employs a multitasking treatment of high potency, purified grade lactic acid that exfoliates and plumps up skin, visibly brightening the appearance of age spots and discolorations while filling fine lines and wrinkles in just three minutes. One of the most hydrating alpha hydroxy acids (AHAs), lactic acid is a powerful chemical exfoliant and the key to healthy smooth skin – working to resurface layers to reveal a clarified, smoother complexion. In resurfacing, lactic acid fights a buildup of dirt, dead skin cells and excess sebum deep in the pores – gunk that can lead to bumps, dullness, blackheads, pore congestion and acne. The AHA inside the milky Good Genes serum combines with licorice to brighten, diminishing hyperpigmentation, discolorations, age spots and dark spots to reveal more radiant skin underneath. Sunday Riley’s award-winning formula packs good-for-skin botanicals like lemongrass and arnica to tone, refresh and soothe…a superhero “all-in-one” treatment indeed.

 

Good Genes is normally used as a leave-on treatment on clean, dry skin before moisturizer; but sensitive skin may find benefits in using the formula as a mask, using 1-3 pumps on clean, dry skin, then rinsing after 15 minutes. Once skin is more accustomed to the lactic acid, the product can be built up into a leave-on treatment in any regimen. As with any AHA, use sunscreen daily when using Good Genes to prevent exposure and sensitivity.

 

Mark your calendars for March 8, 2019: Marvel Studios’ Captain Marvel starring Brie Larson is set to make a blockbuster box office debut in theaters, aiming to make Marvel history with girl power at the helm of a major franchise; and here to rescue your skin: the Good Genes limited edition Captain Marvel set will be available in two sizes – a 30mL for $105 and a 50mL for $158 – available at select Sephora stores and online at SundayRiley.com.

Sunday Riley Good Genes Marvel

About Sunday Riley:

Brand founder Sunday Riley’s groundbreaking formulas offer fast-acting, visible results. Each targeted treatment is designed to improve skin with carefully crafted formulas that combine active ingredients and healing botanicals that start working immediately and become more effective with use over time. The brand is committed to producing clean formulas while working to make “greener,” more environmentally-friendly products and leads the industry in product preservation, keeping the preservative level low while keeping the formulas safe.
Source PR Newswire

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