Talk Fusion has been hyped as one of the best communication products available for households or businesses. The online marketing platform uses video, one of the most successful types of marketing media, to help people connect with one another. In business terms, this allows businesses to engage leads and customers, building brand loyalty and boosting customer acquisition and retention while lowering advertising costs.
The company launched in 2007 with a mission to use the power of video to create a global community. Back then, Facebook Live and Periscope didn’t exist. Video was just beginning to break ground as a marketing tool.
Today, most companies wouldn’t imagine neglecting video as a powerful strategy for business growth. Forbes reports that by 2019, 80 percent of all consumer internet traffic will be heading to watch a video. The number of people who watch videos on their mobile devices goes up by 100 percent every year.
To put it mildly, if you’re not utilizing video as a business owner, you’re missing the boat. Social videos are shared 1200 percent more than posts with a combination of text and images. On Facebook, posts with videos reach more people organically. People are more likely to purchase your products after watching a video whether it’s on your landing page or in an email.
Talk Fusion is ahead of the curve in putting video technology within the reach of business owners. It launched before cameras were incorporated in computers. The company had to send webcams to its first associates. Today, the tool is available in at least 140 countries, and accessing it is as simple as using an app.
Its Video Chat lets you make video or audio calls from any mobile device, including smartphones and tablets. Even international calls are free, making this a valuable tool for keeping in touch with people in other countries. Video Chat offers screen sharing, file sharing, chat room URL customization and face-to-face meetings.
However, that’s not all that Talk Fusion provides. The company’s other products include a video conferencing platform, video emails and video newsletters. The organization has streamlined the process of collecting leads and sending out video content.
Using Talk Fusion’s e-subscription forms and autoresponders, you can create and manage a landing page in seconds. Your emails will stand out in your audience’s inbox because they include video. Talk Fusion provides more than 1,000 templates that allow you to quickly design videos without any prior skill.
Video email is Talk Fusion’s flagship product. The newest app makes it easy to use when you’re on the go. It allows you to access your contacts and send messages from mobile devices.
You can also interact with the service from a laptop or desktop. Talk Fusion is compatible with just about every current operating system.
Businesses can take advantage of real-time analytics to check out who has watched or forwarded the videos. This gives you measurable results that demonstrate how well your marketing campaigns are working.
How does Talk Fusion work? You can record a live video or use one that has been previously recorded. After the video has been uploaded to the system, you can make it pop using one of the many templates that Talk Fusion provides. The templates are highly customizable. You can personalize them with your own branding, making your message more cohesive.
You can send the email from this same portal, streamlining your marketing procedure. Include text that’s tailored to your audience and send it off.
If you don’t want to take the time to make your own videos, you can use one of the standard options in Text Fusion’s large library. These include generic communication, such as thank-you messages, that can make your marketing funnels flow even more smoothly than they already do.
One feature that makes the Talk Fusion app unique from many other video chat services is that you can make video calls with people who have different devices. You’ll hold your chat at a specific URL. You can invite one person or a group, and you can lock a chat room if you need to.
This is not the first time that Talk Fusion has launched a revolutionary new product or service, and it likely won’t be the last. The company prides itself on creating powerful tools that are easy to use and deliver extreme value.
What’s more, Talk Fusion has mass-market appeal. You don’t have to own a huge corporation to benefit from the resource. Any business can use the intuitive platform in its marketing. The fact that it can be used for personal purposes makes it even more attractive.
Almost everyone is connecting online these days. Talk Fusion can help all of those people.
Large companies have taken advantage of Talk Fusion’s offerings. Norwegian Cruise Lines uses the suite of products to build and manage corporate communications. Entrepreneurs and small businesses use Talk Fusion to network and create brand presence in their industries.
Talk Fusion also gives back. It has extended its tool to non-profit organizations. The Charity Account program lets non-profits perform fundraising activities and thank donors for free.
Those who don’t use Talk Fusion usually have to source their marketing materials and platforms in different places. Piecing together contacts, email capture systems, autoresponders and video hosting accounts can be a hassle. The cost of these separate services also adds up.
Talk Fusion claims to have restructured this challenge. It refers to its software as an all-in-one Video Marketing Solution. Whether you’re hosting a live broadcast or scheduling an email, you can integrate your activities in one place.
As usual, Talk Fusion is on the forefront of WebRTC, or real-time communications technology. With WebRTC systems slated to grow almost 25 percent annually until 2025, Talk Fusion expects to continue to grow exponentially. The organization is already several steps ahead.
Founder and CEO Bob Reina is proud of the company’s ability to respond quickly when it sees potential in up-and-coming technology. He is honored to have improved thousands of lives around the globe and hopes to continue doing so for years to come.